Effective date: July 18, 2026
Southern Tide Media (“we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect through southerntidemedia.com and in the course of providing our marketing services, how we use it, and the choices you have.
1. Information We Collect
- Information you provide directly: When you fill out a contact form, request a proposal, subscribe to our emails, or engage our services, we collect information such as your name, email address, phone number, company name, and any details you include in your message.
- Information collected automatically: Like most websites, we collect standard technical information when you visit — including IP address, browser type, device type, pages viewed, and referring URLs — through cookies and similar technologies.
- Client business data: When you become a client, we may collect business information needed to deliver our services, such as website credentials, advertising account access, analytics data, and customer communication records that you authorize us to manage.
2. How We Use Information
- To respond to inquiries and provide requested information or proposals.
- To deliver, manage, and improve our marketing, advertising, web design, and related services.
- To send service updates, reports, invoices, and — where you have opted in — marketing communications you can unsubscribe from at any time.
- To analyze website usage so we can improve our site and services.
- To comply with legal obligations and enforce our agreements.
3. Cookies and Analytics
- We use cookies and analytics tools (such as Google Analytics) to understand how visitors use our website. These tools collect aggregated usage data and may set their own cookies.
- We may use advertising platforms (such as Google Ads and Meta) that use cookies to measure campaign performance and, where applicable, show relevant ads. You can control cookies through your browser settings, and you can opt out of Google Analytics via Google’s opt-out tools.
4. Third-Party Platforms and API Data
- As a marketing agency, we access third-party advertising and analytics platforms — including Google Ads, Google Analytics, Amazon Ads, and email marketing platforms — on behalf of our clients, solely to manage campaigns and produce reporting for those clients.
- Data obtained through platform APIs is used only for the authorized management and reporting purposes for which access was granted, is handled in accordance with each platform’s applicable policies (including the Amazon Ads Data Protection Policy and Google API Services User Data Policy), and is never sold or used for purposes unrelated to serving the client that owns the data.
5. How We Share Information
- We do not sell your personal information. We share information only with: (a) service providers who help us operate our business (such as hosting, email delivery, invoicing, and CRM platforms) and who are bound to protect it; (b) a client’s own platforms and accounts as part of delivering contracted services; and (c) authorities when required by law.
6. Data Retention
- We retain personal information only as long as needed for the purposes described above — typically for the duration of our business relationship plus any period required for legal, accounting, or reporting obligations — and then delete or anonymize it.
7. Security
- We use reasonable administrative and technical safeguards to protect your information, including encrypted connections, credential management practices, and access limited to personnel who need it. No method of transmission or storage is 100% secure, but we work to protect your data accordingly.
8. Your Rights and Choices
- You may request access to, correction of, or deletion of the personal information we hold about you by contacting us using the details below. You may unsubscribe from marketing emails at any time using the link in any message. Depending on where you live, you may have additional rights under applicable privacy laws, and we will honor valid requests.
9. Children’s Privacy
- Our website and services are intended for businesses and are not directed to children under 13. We do not knowingly collect personal information from children.
10. Changes to This Policy
- We may update this Privacy Policy from time to time. The current version will always be posted on this page with its effective date. Material changes will be noted here.
11. Contact Us
If you have questions about this Privacy Policy or how your information is handled, contact us at [email protected] or through our contact page.