Resorts, hotels, golf and vacation-rental brands we’ve served
Resort brands built from zero Google presence in one season
Of that program’s booking revenue visible to the ads doing the bidding
Sound familiar?
Most properties don’t have a marketing problem. They have a mix problem. The online travel agencies (OTAs, like Expedia and Booking.com) take their cut, the shoulder seasons sag, and guests decide where to stay on review sites and in AI answers before they ever reach your site.
15–25% of every booking goes to a channel you don’t own. The traffic is real. The margin and the guest relationship belong to someone else.
Peak season fills itself. The shoulder seasons decide whether the year is good or bad, and that’s exactly when most property marketing goes quiet.
Reviews and AI answers decide bookings before a guest ever sees your site. If nobody is managing them, you’re leaving that decision to chance.
Direct bookings you can measure
We connect your ads, your property site, your email and your reviews into one program. You know which channels fill which weeks, and spend moves off OTA commission and onto the channels you own.
Paid media for direct bookings
Ads measured by bookings, not clicks, and built to move reservations from the OTAs to your own site.
Property sites that convert
Fast, good-looking sites built to turn lookers into bookings.
Win-back and package email
Past guests are your cheapest bookings. We send packages, events and come-back offers on a regular schedule.
Reviews and AI visibility
More reviews, answered reviews, and the Google and AI search presence that makes you the answer to “where to stay” in your market.
How it works
Booking mix, seasons, rate calendar, what each channel costs you. We audit before we pitch.
A channel plan, booking-path fixes, an email calendar and a review program, all mapped to your seasons.
Campaigns, email flows and tracking go live, with your booking engine wired in so we can see revenue, not just clicks.
Spend moves to the weeks that need filling. You get a plain-English report every month instead of a dashboard dump.
What’s included
Direct-booking paid media
Search and social ads that drive direct reservations and move spend off OTA commission. The campaigns are wired to your booking engine, so the budget follows reservations rather than clicks.
Explore →Property websites
Fast property sites built to turn visitors into bookings, the one channel you own outright. Built and cared for by the team behind dozens of Grand Strand resort sites.
Explore →Guest email & automation
Come-back offers, packages and event sends to past guests, plus the automatic follow-ups in between. Your guest list is the cheapest occupancy you can buy, and we put it to work.
Explore →Review & reputation management
Reviews generated, watched and answered. In hospitality, reviews are the channel that decides. Faster responses, more five-star reviews, and listings that stay accurate everywhere.
Explore →Local + AI search
Own “where to stay” in your market, on Google and when travelers ask AI. From the Google map results to ChatGPT’s recommendations, we measure it first, then manage it.
Explore →AI content production
Local guides, packages and event content on a steady schedule, drafted by AI and edited by a person. Fresh local pages every month that feed search, social and email at the same time.
Explore →
Don’t take our word for it
“The Southern Tide Media team has smartly positioned itself as partners, versus “vendors.” Each step along the strategic path, I feel as if they are “all in” and have our best interests at heart.”
“Southern Tide Media increased our conversion rates on our SEO campaigns by 60% in short time… Brandon takes the worry out of all the technical jargon and translates that into workable applications you can understand as a business owner.”
“In every dealing I have ever had with Brandon Evans, he has been knowledgeable, fair, and has responded quickly. I would highly recommend using him for any of your business’s marketing or advertising needs!”
Questions, answered
Do you work with independent properties or groups?
Both. Our roster runs from single independent properties to a five-brand resort group. The program scales to your calendar and your budget.
Can you work alongside our OTA presence?
Yes. The goal isn’t to leave the OTAs. It’s to stop depending on them. We grow your direct channel while the OTAs keep doing what they’re good at: filling the gaps.
We already run ads. Can you improve what we have?
Usually, yes. We audit what you have first: how the account is structured, whether the tracking is telling the truth, and how the booking path works. Then we tell you whether it needs a rebuild or a tune-up.
How fast will we see results?
Tracking and quick wins land in the first month. A booking program that moves real share away from the OTAs takes a season. Either way, you get a plain-English report every month, so you’re never guessing.