Digital Marketing

  The search for higher education has changed in the past decade. While websites have long been an important part of the marketing and recruitment efforts of any school, they’re now the most important part.  Still, many schools either don’t have a search-engine optimization (SEO) strategy in place—or are playing guessing games when it comes […]

“I wish I were more stressed.”  I’d guess that you’ve never heard anyone utter that phrase. Almost everyone is on the hunt for ways to avoid or better manage the amount of pressure they experience.  But what if I told you that introducing a little stress into your routine might make you more productive?  According Yerkes-Dodson […]

Here at HubSpot, there’s one thing we love above all else: Dogs. A smush-faced pug? Instant heart warmer. Majestic golden retriever? More like new best friend. It’s no wonder our “bring your dog to work” policy at our Cambridge headquarters is an employee favorite. Beyond being popular, this program also gets big results: Our research […]

I, like most people, have some experience with Microsoft Excel — but not as much as I wish I did. For the most part, I’ve used it to brainstorm ideas, budget vacations, and make simple traffic and leads calculations. But thanks to my limited Excel skills, I’m subjecting myself to the tedium of updating my spreadsheets manually. I’m well aware that it’s […]

Every time I write, my goal is to write easy-to-read sentences. I never want my audience to stumble or slow down or start a sentence over. That’s why, whenever possible, I use simple words instead of jargon, periods instead of semicolons, and active voice instead of passive voice. Most importantly, though, that’s why I strive […]