Traditional monetization channels are getting tougher and tougher for publishers to tap into. The reason? Consumer behavior is fundamentally changing, and now more than ever before, attention spans are scatterbrained. With every moment spent on smartphones, tablets, or computers at work, readers find themselves exposed to more content options that they have time to process. […]
Digital Marketing
Want to Expand Your Reach? Effective Social Outreach Strategies for 11 Different Industries [New Data]
As a marketer, you probably spend a lot of time thinking about how to promote and distribute the content your team creates — which includes social media outreach. After all, you know that by tapping into the right social networks and key influencers at the right times, you can expose your content to a wider audience. But […]
Why Your Ecommerce Promotions Fail
When planning giveaways, discounts, coupons, promotional events, and any other special pricing for your ecommerce company, you’re probably already counting your profits in your head. Then, you run across a blog like this one that says ecommerce promotions just don’t work. What are you supposed to believe? Well, let’s first consider what you want to […]
How to Customize Your Facebook Page: 7 Tips and Tricks
As the hub of your business presence on a (nearly) 1.6 billion-person social network, your Facebook Page has the potential to be a valuable marketing asset. From educating prospective customers to sharing company updates and educational resources with your existing customers, you can use your Facebook Page to target nearly every stage of your marketing […]
A Simple Guide to Writing a Memorable Speech [Infographic]
You know what an “average” speech looks like. You’ve seen tens, maybe hundreds of them in your lifetime. Chances are, you’ve given a few of them yourself. They’re good, and they’re useful, but they’re not awe-inspiring. You might also know what an amazing speech looks like — one that’s engrossing, captivating, and inspires action. These […]
