Digital Marketing

Let’s get right down to it: The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they’re associated with more qualified traffic and users that are typically further down their path of intent. The good news is that choosing the right long-tail keywords for your website […]

Pens, t-shirts, water bottles, baseball caps, lanyards … so many lanyards. Welcome to the wonderful world of swag, where — in a tremendous display of humanity’s technological prowess — we prove that we can stamp a logo or catchphrase on just about anything. In politics, candidates don’t just use swag to raise money. They use […]

  The search for higher education has changed in the past decade. While websites have long been an important part of the marketing and recruitment efforts of any school, they’re now the most important part.  Still, many schools either don’t have a search-engine optimization (SEO) strategy in place—or are playing guessing games when it comes […]

Managing social media accounts for a brand, no matter how big or small, is not easy — and one of the biggest and most consistent challenges is staying organized. Between managing social promotion goals from different departments, staying up-to-date on social mentions and trends, and posting relevant and engaging content on a regular basis, being […]

In the land of sunshine and rainbows, content marketers always write about topics they’re well-versed in. In the real world, we have to cover topics that fall far outside our areas of expertise — or even interest, for that matter. Case in point: When Instagram was getting popular back in 2011, I had to cover […]