Digital Marketing

Last fall, my teammate, Pamela Vaughan, and I made a terrifying and exciting decision. We were on a big mission to reduce our graymail, and we decided to do something drastic.  We created a workflow that initially unsubscribed 250,000 people from our emails — which was roughly half of our list — and would continue to unsubscribe […]

Whether you tend to see the glass half full or half empty, there’s plenty of research that suggests optimistic people experience a number of physical, social, and emotional benefits. For positive folks, it’s easy to tune out negative news, embrace life, and welcome new social connections. But for those who find themselves leaning towards a more pessimistic […]

As someone who dabbles in Photoshop, I often get odd requests from coworkers asking if I can take person A and insert them into situation B. Usually, it’s for an internal slide deck, or a Wiki post, or for a Slack-related practical joke. And while there are usually a bajillion more important things I could be […]

Let’s get right down to it: The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they’re associated with more qualified traffic and users that are typically further down their path of intent. The good news is that choosing the right long-tail keywords for your website […]

Pens, t-shirts, water bottles, baseball caps, lanyards … so many lanyards. Welcome to the wonderful world of swag, where — in a tremendous display of humanity’s technological prowess — we prove that we can stamp a logo or catchphrase on just about anything. In politics, candidates don’t just use swag to raise money. They use […]