Digital Marketing

What do the White House, Sports Illustrated, and my cousin Jimmy all have in common? They all publish content on Medium. For the White House, that content includes State of the Union addresses and policy announcements. Sports Illustrated, meanwhile, manages a sports news publication called The Cauldron. My cousin Jimmy? He publishes an ongoing series […]

There are serious advantages that come with a healthy recurring giving program. While revenue from one-time gifts tends to be inconsistent throughout the year, monthly donations provide a stable and predictable source of income. This makes it easier for organizations to plan and invest in their programs, even during down months. And, given that retaining […]

For many marketers, video is one of the most illusive content formats. Yes, we know video exists, and some of us have even dabbled in producing videos for our companies before. But when it comes to proving the value of video marketing, there definitely seems to be a knowledge gap. Can putting a video on […]

As the Content Director at an inbound marketing agency, I cringe when I visit our company’s blog and see that the most recent post was from more than a week ago. But sometimes, it just can’t be helped. That’s because maintaining a regular blogging schedule can be extraordinarily difficult. Brainstorming topic ideas, writing, editing, proofreading, […]

Some habits, like brushing your teeth, you’ve done so many times that they feel automatic. In fact, it’s probably true that every time you brush your teeth, you do so in pretty much the exact same way every time. Other habits, like exercising for even twenty minutes a day, can feel nearly impossible to pick up. But […]