As marketers, we’re always thinking about the most optimal way to target our potential customers. Trouble is, mastering Google AdWords is really tricky. With so many metrics to keep tabs on, figuring out whether or not you’re getting it right is often easier said than done. To help shed some light on the situation, the folks […]
Digital Marketing
How Should Publishers Deal with Platform Overload?
As a marketer for a media company, the world is your oyster. From SnapChat to Instagram and even classics like Facebook, Twitter, LinkedIn, and Pinterest, you have a wealth of available options to bring into your distribution strategy. If you sit down and ask yourself which you’d like to pursue, you’d likely respond with ‘all […]
Why Tuesday Feels Like the Longest Day of the Week: A Science-Backed Explanation
People often joke about coming down with “a case of the Mondays,” but for science writer Bahar Gholipour, Tuesday is the real worst day of the week. As Gholipour noted in a story for New York Magazine, “Why Does Time Seem to Slow Down on Tuesdays?”, Tuesday is the day when “last weekend feels like it […]
Learn to Code: 16 Handy Resources to Get Started
Bill Gates was able to get into programming at an early age because the prep school he attended gave students access to a GE mainframe computer. Mark Zuckerberg, meanwhile, had a private programming tutor growing up. And while that early coding education wasn’t the only factor that led to those guys becoming incredibly successful developers […]
Are You Addicted to Being Busy?
It was senior year of college. My friend and I were walking home from squash practice and she asked me what I’d been up to that day. I started with my overnight shift as an EMT and ambulance driver. Then, I told her about my early morning classes, followed by the long bus ride to an even longer […]
