Digital Marketing

It’s the beginning of the quarter. You just set your team’s new lead goals, and you’re starting to think about what steps you’re going to have to take to achieve them.  While whipping up some compelling content and placing lead generation forms in all the right places sounds like a feasible strategy, rest assure that […]

A well-executed survey has the power to uncover insights that you can use to hone your strategy, shape your product, gauge customer satisfaction, and more.  While it’s temping to share your findings right away, sometimes it’s better to pause and reflect. By taking time to find the story in your data, you might find a way to […]

As content creators, we have no choice but to remain humble because every time we publish an article, it’s one of 2 million blog posts being published on the same day. Sure, we possess plenty of SEO know-how and a knack for delivering information in a way that’s entertaining and interesting. But, after vehement denial, […]

Nowadays, getting a website up and running isn’t nearly as difficult as it once was. Optimizing the design of that website for improved user experience (UX), on the other hand, continues to be something that marketers struggle with. In fact, according to a report from the Society of Digital Agencies (SoDA), 77% of agencies believe […]

We’ve already covered what retention marketing is, and why today’s elite ecommerce stores have already started on a retention-focused strategy. But where should you begin with your own retention strategy? Read on to learn what to do before you get started, how to allocate your marketing budget, and when you can expect to see results. Let’s get started! […]