Digital Marketing

When you think of lead nurturing, do you think of a series of well-timed, relevant emails to a perfectly segmented audience? Of course you do. And you would be right. In practice, email is the primary channel for lead nurturing. However, supplementary channels such as paid retargeting also serve as an effective way to gently […]

This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post. In 1977, Gary Gilmore faced a firing squad — the punishment he chose after he was convicted of killing two men in Utah. His last words were: “Let’s do it.” This phrase would end up becoming the basis for […]

This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales. Voicemail is an essential tool for salespeople. Reaching a prospect on your first call attempt is never a guarantee, so salespeople spend hours practicing and perfecting a compelling voicemail template that will hook buyers’ attention and get them to call […]

We’ve all been there – you wake up ready to take on the day and sip your morning coffee while listening to some upbeat jazz music. You’re feeling pretty good. As your day progresses, you hit the afternoon slump – or worse, dare I say it, the morning slump. Regardless of your line of work, […]

From teaching us our ABCs — “always be closing” — in 1992’s Glengarry Glen Ross, to explaining how he can tackle tough problems with his A.S.S. methodology — “analyze, strategize, succeed” — on the hit comedy series 30 Rock, Alec Baldwin’s characters have always had a strong foothold in the business world. The real Alec […]