The Big Picture
Key challenges
- A crowded local market where every treatment has five advertisers
- A monthly offer calendar that has to ship on the client’s schedule
- Leads arriving with no way to tell which campaign produced them
- Thirteen years of changing platforms: two websites, social ads, now AI search
Key results
- Six local service keywords taken to #1, one from position 100
- An email audience of 27,000+ on a weekly send
- A Meet-the-Team video series past 21,000 views
- Time on site up 29% and key-event rate up 18%, year over year
Key services
- Paid Media: Google Search
- Paid Social: Meta
- SEO and on-page optimization
- Weekly email program
- Video production
- CRM integration and campaign-tagged leads
The story
Touch MedSpa has been a Southern Tide Media client since 2013, through two websites, the rise of social advertising, and now AI search. A relationship that long isn’t held together by a monthly invoice. It’s held together by showing up every month with the numbers.
The engagement runs the whole funnel. Paid search and social put offers in front of the Grand Strand: a monthly calendar of promotions we produced, launched and retired on the client’s schedule. Every lead lands in the CRM tagged with the campaign that produced it, so “which ad made the phone ring” is a report, not a guess.
Organic search took specific, buyable moments to the top: six local service keywords at #1, including “chemical peel near me” (up from position 100), “best botox near me” (from 65) and “microdermabrasion near me” (from 60).
A weekly email goes to more than 27,000 subscribers, and a “Meet the Team” video series has passed 21,000 views. That kind of local familiarity is what a med spa converts on. Even in months when the market tightened, engagement quality moved the right way: time on site up 29% and key-event rate up 18% (the share of visits that take an action like booking or calling) year over year.
From brief to results
The challenge
Keep a med spa front of mind in a market where every treatment is contested, and prove which marketing fills the book.
The solution
Run the whole funnel as one program: offers produced monthly, every lead tagged to its campaign in the CRM, rankings built treatment by treatment.
The results
Thirteen years together, #1 rankings on buyable local terms, and a 27,000-subscriber audience the client owns.
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