Digital Marketing

“Never let schooling interfere with the tech startup you’re running out of your dorm room.” – Mark Twain Admittedly I may have taken a few artistic liberties with the Mark Twain quote above, but the underlying sentiment remains: When it comes to learning — to amassing the knowledge you need to be successful in life […]

Fundraisers are great opportunities to raise money, right? Wrong—well, sort of wrong. Often hosted just a few times a year, these races, picnics, galas, and more are great opportunities for nonprofit marketers to learn more about their communities, members, and donors. Rather than chasing down your website visitors to complete sample surveys or connect with your […]

Inbound marketing is shown to be incredibly effective for attracting website visitors and generating leads. But for many companies, there’s still a place for outbound marketing tactics (like print advertising, broadcasting, and so on) alongside those inbound tactics. So how can offline marketing work hand-in-hand with your online marketing efforts? Is there a way to incorporate both into […]

There’s a funny pattern of awakening that tends to happen when a technological advancement sneaks up on us. It starts with a mess of confusion. We don’t understand the technology or its purpose: “I don’t get Twitter. Why would I want to know what you had for lunch?” It then evolves into miscategorization: “The iPhone […]

Ever feel like your business is too “niche” to benefit from blogging? Then consider this: 16% to 20% of searches people ask in Google have never been searched for before. No matter how unique your niche is, it’s likely that people are searching for the content you’ll create.  The great thing about an inbound marketing tactic like blogging […]