Ever find yourself struggling with writer’s block? Honestly, who hasn’t? You spend precious time worrying about headlines, topics, and what length might appeal to you audience. You stress over engagement, lead generation, and social promotion. It’s frustrating. Good news: We’ve got something to help you out. HubSpot Research and BuzzSumo dug deep into 175,000 B2B and B2C blog posts […]
Digital Marketing
What to Post on Instagram: 18 Photo & Video Ideas to Spark Inspiration
Instagram isn’t just a go-to social network for individuals anymore. Many marketers have caught wind that it’s a powerful social network they need to have some sort of presence on. The platform’s heavy emphasis on visual content like photos, videos, illustrations, and GIFs is becoming a critical way for brands to communicate their story and message. Plus, […]
How Schools Can Use Segmentation to Increase Enrollment Rates
Chances are thousands of prospective students and parents visit your website each year. Perhaps hundreds of them fill out a form to learn more about applying to your school. Great – now you can market to them. But, not all prospective students are the same and nor should your emails be that way. According to […]
8 Medium Publications You Should Be Following
Founded in 2012 by Twitter co-founder Evan Williams, Medium is quickly becoming one of the world’s most popular websites. According to Alexa, Medium.com has risen nearly 100 spots in the past three months alone to become the world’s 372nd most-visited site. (If you’re not impressed, remember that there are more than 1 billion websites currently in existence). […]
13 of the Best Examples of Beautiful Email Design
When you’re an email marketer, your to-do list often looks like this: Generate opt-in leads, segment your lists, set up lead nurturing workflows, draft clear and concise email copy, check your emails for deliverability, optimize for plain text and HTML, and so on. Geez … isn’t there any fun in email marketing anymore? Thankfully, there are […]
