Digital Marketing

Every year for the last eight years, we’ve published a little report we like to call the State of Inbound. In short, this report benchmarks the tactics, challenges, and priorities of marketers and salespeople around the world. As you would imagine, the landscape has change quite drastically over the course of eight years: new technologies […]

It makes sense to implement a rigid return policy, doesn’t it? By requiring that products be returned for refund or exchange before a certain number of days pass, customers are likely to let the deadline pass without realizing. At least, that’s the basic idea (and hope) for strict policies. What if the opposite were true? […]

For many companies, there are few things as important as developing and maintaining a culture that attracts and retains their employees. When coworkers get to know each other as people, they’ll be able to communicate better, trust each other more, and work better together. Sometimes, though, some structured activities can help coax people out of their […]

For most businesses, generating leads is the ultimate benefit of creating and maintaining a social media presence. But first things first: In order to make social media an effective lead generation machine, you first need to generate a following. This means fans and followers on Facebook, Twitter, LinkedIn, Instagram, and your other social media accounts. […]

Part of running a successful ecommerce business is the ability to keep buyers coming back for more. Excellent customer service has long been a determining factor in a buyer’s loyalty, but you may be surprised to learn it’s not the only thing you can do to make sure your customers buy again. In fact, for […]