Not sure if video marketing is worth your time? Here’s an eye-opening statistic for you: According to Aberdeen, businesses that use video grow revenue 49% faster year-over-year than businesses that don’t. Still not convinced? Here’s a SlideShare presentation with more stats that illustrate the importance of video. Of course, even if you are completely sold […]
Digital Marketing
How to Find Your Flow: A Simple Guide to Better Concentration & Higher Productivity [Infographic]
Ever gotten so “in the zone” at work that you completely lost track of time? This intense state of concentration is sometimes also called “flow.” Your whole world becomes you and the project you’re working on — and it feels great to emerge from that state after getting a whole lot done in not a lot […]
Safety First: The Basics of Website Security for Ecommerce Retailers
For ecommerce retailers, website security is the cornerstone of a successful online business. Why? It’s simple: people only want to give their money and their business to companies and organizations that they can trust. If a retailer has an insecure website, then, all other marketing and inbound efforts simply won’t bring results. Here, we run […]
The Top 3 Ways to Use User-Generated Content in Ecommerce
Social proof is essential to any marketing strategy. User-generated content (UGC) in the form of customer reviews and pictures addresses the ecommerce pain point of uncertainty that affects shoppers and store owners alike, while providing social proof. Shoppers sometimes hesitate to buy online because it can be difficult to gauge information about the fit and quality of […]
8 Mistakes Even Professional Content Writers Make (And How to Avoid Them)
I’ve done a lot of dumb things as a writer. But that’s okay. Mistakes are the best way to learn, right? When we make a mistake once, we usually don’t make it again. And the less time we have to spend correcting our mistakes, the more time we have to actually get things done. I’ve outlined […]
