Digital Marketing

The use of Growth-Driven Design (GDD) is an effective, dynamic marketing approach. Unlike traditional web design, which can be hypothesis-based and largely static, GDD is dynamic, evolutionary, and implemented based on real feedback and user data. As such, it is particularly valuable for ecommerce retailers’ websites. Why? In order for an ecommerce site to be […]

When it comes to improving productivity in the workplace, much of the advice we hear centers around the mindset or motivation of the individual in question — advice like “You need to set goals for yourself,” or “You need to focus on your passion,” or “You need to meticulously plan every portion of your day […]

Many organizations know that building a brand identity is critical for any business. That brand identity includes what your brand says and what its values are. But how many of these organizations actually deliver on their brand promise? Not nearly enough, according to a study on brand experience by Brandworkz and CIM. The study surveyed 2,200 marketing leaders […]

Redesigning your website is a great way to get a fresh start. But how do you know when it’s actually time to get the ball rolling on an overhaul?  Many times, a redesign begins when an executive or marketer begins to feel like the website is outdated. This can especially be true if a competitor, or someone […]

As marketers, the gospel of “value” is drilled into our heads before we write our first blog post. Providing value to site visitors, prospects, and customers is the cornerstone of inbound marketing, but it’s easy to forget about transactional emails. As consumers, we receive transactional emails constantly, and frequently read and interact with them, so why […]