Speak Your CEO’s Language: 3 Ways to Show Marketing’s Impact on Revenue

As marketers, we constantly hear about the importance of closing the loop on our marketing campaigns — but that doesn’t just mean tracking to see how many views, clicks, and leads they generate. To truly prove your department’s worth to your CEO, you’ve got to also report on the one metric that they care about: […]

Mom, I know you might have freaked out a bit when you read that headline. But don’t worry! The whole “Say ‘Yes’ to Drugs” bit isn’t me advocating for drug use: I’m just making a tongue-in-cheek reference about pharmaceutical marketing messages. Ultimately, pharmaceutical companies do want consumers to say “yes” to drugs — their drugs.

Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact — especially when you’re just getting started. So, what’s the recipe for high-impact […]

Humans are visual creatures — so visual, in fact, that color plays a much bigger role in influencing what we purchase than we might think. There’s a reason companies test the colors of things like advertisements, banner ads, and call-to-action (CTA) buttons. When we did a

Marketers personalize emails to provide recipients more relevant content. Sales prepares demos specific to a prospect’s interests. So why on earth would you show the same exact website to every visitor?