Does Your Marketing Strategy Align With Your Goals? A Story

This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. The way you go about setting goals is all wrong. You may not even be aware of it. And the

Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need. But how do you create that refined content strategy? If your goal is to drive organic traffic, what specific, strategic methods should you employ to build the right amount of organic traffic?

Over the years, I’ve noticed that there are certain brands that have managed to stay on top of cool social media trends. I know how hard it is to keep up with all the changes. There’s a lot going on in that world. New features are constantly being added to Facebook, Twitter, LinkedIn, Instagram … and once […]

As the prevalence of content marketing continues to rise, more and more companies are dedicating time and resources to creating amazing content to attract people to their websites. According to HubSpot’s State of Inbound 2014, marketing teams that are generating

We all know that it’s more fun to look at pretty pictures or watch cool videos than it is to read plain text. Why is that? Our brains do less work to digest visual content, first of all.