You know content marketing works, so you’ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. And people come — they find your content in search results and in their social media feeds. But they may not fill out a form and become a lead right then and […]
Digital Marketing
A Bigger Marketing Budget May Be an SLA Away
Who knew a single agreement could make such a difference for marketers? Not me. Well, at least not until we analyzed 175,000 answers submitted to HubSpot’s 2014 State of Inbound survey and saw something that surprised us: the purse-loosening properties of a Service Level Agreement, or SLA. For those unfamiliar with sales/marketing SLAs, they generally work […]
Job Interviews Gone Wrong: 9 Professionals Share Their Most Awkward Stories
Interviews are vulnerable times. There aren’t many things more nerve-wracking than walking into a room of people you desperately want to impress, and then getting questioned about (and ultimately judged on) your career choices, goals, strengths, weaknesses, and overall personality.
100 Questions to Ask Yourself When Creating a Buyer Persona
Imagine that you’ve been invited to the birthday party of a distant cousin you haven’t seen in over a decade. You know her age, gender and what she does for a living, but not much more than that. With this information, how will you go about buying the perfect birthday present for her?
It’s Time: How to Prep Your Email Marketing for the Holiday Season
It seems like we only just unpacked our fall sweaters, but believe it or not, it’s time for marketers like us to think jingle bells, not jack-o’-lanterns. While consumers are prepping their candy bowls for trick-or-treaters, we should be pouring ourselves a hearty glass of eggnog and planning out our holiday email campaigns. Email continues to […]
