Digital Marketing

Change is always difficult. Even when you are confronted with an undeniable, hit-you-square-between-the-eyes reason to change, change is still daunting for most of us. Yet having the foresight to see that reason lurking in your future, and changing in anticipation of its arrival … well, that’s difficulty of the highest order.

Ever wondered how computer programming works, but haven’t done anything more complicated on the web than upload a photo to Facebook? Then you’re in the right place. To someone who’s never coded before, the

You know content marketing works, so you’ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. And people come — they find your content in search results and in their social media feeds. But they may not fill out a form and become a lead right then and […]

This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. If you’re a manager, you should be very aware of your management style and how it can affect others. Being conscious of the extremes of your behavioral type will allow you to work more effectively […]

In content marketing today, quality is more important than ever. Reputable marketers need to produce content that is well written, highly researched, data-backed, and visually engaging. To gain the attention of smart algorithms and smarter people, that content might need to be on the longer side, too.