Digital Marketing

This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Done right, infographics are powerful tools that marry intuitive design with compelling data. They’re intended to present information quickly and clearly — but often, they fall flat.  How do you make sure yours doesn’t? While there’s no specific formula […]

Before the rise of inbound marketing, traditional marketers often focused on broadcasting their messages to as wide of an audience as possible. Their tactics were expensive, interruptive, and, perhaps most egregiously, untargeted.  This antiquated, one-size-fits-all approach to marketing didn’t take into account who the target audience actually was. People weren’t seen as individuals — individuals […]

Literary theorist and legal scholar Stanley Fish wrote, "The skill it takes to produce a sentence, the skill of lining events, actions, and objects in a strict logic, is also the skill of creating a world." Remarkable writing isn’t just for academics and authors; it’s a fundamental skill for marketers, too. The "remarkable" part is where […]

Trends come and go in the world of digital marketing. Some “hot” techniques — like inherently manipulative keyword stuffing and forum profile linking — are snuffed out of practice by improvements to the Google algorithms. But other more benign fads represent great opportunities for marketers to grab attention — that is, if they’re smart about […]

Email marketers spend a lot of time creating lists. Lists by persona, lists by sub-persona, by lifecycle stage, by topic of recent conversion, by number of times they’ve viewed a webpage … You name it, there’s a list segment for it. All of these list segments give us a way to whittle down our databases […]