Digital Marketing

When you sign into LinkedIn every morning, what do you see? You see that flag icon in the upper right-hand corner of the site (unless you’re on mobile, in which case it’s on the left-hand side), and it’s red. But when you click through, the notifications aren’t about you. Sure enough, another one of your […]

My boss was in Des Moines, Iowa a couple weeks ago, and sent me this message: Subj: Zombie Burger Bringing you the menu from that zombie burger place. Such a cool content story. The co-owner’s childhood dream was to one day open a zombie themed restaurant. Three years in they’ve sold 1 million burgers!  There is always […]

Remember when Gmail unveiled the new inbox tabs layout? Marketers freaked out. Suddenly marketing emails were relegated to an off-the-beaten-path folder where lots of people thought they would rot forever. Well, Google’s ready to tug on our marketing heartstrings again. Two days ago, they started rolling out a brand new mobile and web app called Inbox. […]

Ever wondered how to make those clickable buttons that show up on some YouTube videos? Wonder no more — I’m here to teach you how. Why? Because little annotations that prompt viewers to "Subscribe" or "Follow us" or "Click here to learn more" encourage them to actually engage and interact with your content — and […]

This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. It’s relatively easy to lead a team when things are going well. But what separates good leaders from great leaders is how they guide their teams when the chips are down. I had the chance to […]