My interest in smarketing best practices started when our Latin American sales team grew a ton in just a few weeks. Suddenly, communication between Sales and Marketing was much harder to get right. When we were a smaller team, I could meet 1:1 with each salesperson and talk about how we could help generate more (and better) leads … […]
9 Reasons Why Your New Business Program Is Failing
A whopping 66% of agencies have no plan in place to develop new business. And among those who say they do have a plan, their strategy might not be as comprehensive as it needs to be to keep the sales pipeline from drying up. In fact, it seems like many agencies are leaving their new business […]
How to ‘Un-Stock’ Your Photography: 8 Examples That’ll Change the Way You Choose Photos
With 46% of marketers reporting that photography is critical to their current marketing and storytelling strategies, it should come as no surprise that quality photos are in high demand. Trouble is, most commercially available photos on the internet were taken to visualize broad overall concepts rather than concrete messages. That means they can be used […]
How to Revamp Your Advertising Strategy for Today’s Customers [Live Google Hangout]
Since 2006, inbound marketing has been helping businesses create more meaningful online experiences. In short: The inbound methodology focuses on pulling people toward your company and product rather than expecting them to come to you. And in today’s highly-digital and ad-blocked world, your advertising strategy should be no exception. Combining the inbound methodology with your […]
How 8 Agencies Are Building Their Brands on Snapchat
When Snapchat first emerged on the scene back in 2011, it was excusable to dismiss the ephemeral photo-sharing platform as just another shiny piece of millennial bait. But things have changed. The once niche app has grown into one of the least ignorable social media forces in the industry, wooing marketers with its command of more […]
