Lead magnets are an effective technique for gaining a prospect’s contact information. The problem is that these magnets can take a lot of time and energy to produce. Podcasts, e-learning courses, video series, and contests all sound great but seriously, who has time for that? In this article, I want to show you nine different lead […]
How to Create an Engaging Snapchat Story: A Start-to-Finish Guide
With the average attention span dipping to just 8.25 seconds — as short as that of a goldfish— today’s marketers are tasked with creating content that’s engaging enough to appeal to distracted consumers. With that in mind, Snapchat — a real-time messaging and multimedia app — has become an increasingly attractive channel for those looking […]
5 Ways to Control Your Email Addiction [Infographic]
If you’re among the 50% of us who check email from bed when we should be sleeping, then you know: We, as a society, are completely addicted to our email. And you can chalk it up to dopamine — the neurotransmitter that makes us keep doing stuff that feels rewarding. Back in the day, those […]
11 of the Best Olympic Marketing Campaigns, Ads, Commercials & Promotions This Year
The 2016 Summer Olympics are officially over. But for two weeks, billions of eyes from around the world watched athletes attempt to break records and bring home the gold. What a perfect opportunity for marketers, no? Many brands jumped on the Olympics bandwagon, leveraging its popularity for their own campaigns. Some of these brands created […]
Does Your Nonprofit Need Marketing Automation?
Every marketing team is overworked. We’re all looking for ways to maximize the ROI on our efforts. For many organizations, using a marketing automation tool and workflows can provide a quantum leap forward in marketing results. Of course, implementing a market automation system takes some money and know-how, which raises the question whether the investment […]
