Using Audience Data to Power Native Ads

Native advertising is on the rise for publishers—and that’s a good thing. In recent years, media companies have been dealing with the perfect storm: industry-wide programmatic ad revenues are on the decline while ad blocking is on the rise. The bottom line for these trends is that consumers are extremely picky about their online experiences. […]

This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post. Ideas don’t sell themselves — no matter how good they are. If you want to create the kinds of creative and marketing campaigns you’re always talking about with your colleagues — you know, the ones that push the limits […]

Whenever you watch an episode of Shark Tank, there always seems to be at least one product an entrepreneur pitches that makes you go: “Whaaa?” That’s a big part of Shark Tank‘s appeal. If every product (or service) that got pitched on the show was perfectly reasonable, and perfectly matched to some target market, the […]

Facebook is constantly making changes to the design of the profiles — for businesses and individuals alike. They’ve made a few cool changes in the past few years, including adding call-to-action buttons to business Pages and letting you record company milestones, like product launches and events. There are a lot of ways Facebook is helping brands build […]

When you think of lead nurturing, do you think of a series of well-timed, relevant emails to a perfectly segmented audience? Of course you do. And you would be right. In practice, email is the primary channel for lead nurturing. However, supplementary channels such as paid retargeting also serve as an effective way to gently […]