Sore neck. Blurred vision. Difficulty focusing. The feeling that your eyes are being burned into oblivion by your computer screen. If you’ve been experiencing any (or all) of these symptoms, there’s a good chance that you’re suffering from a terrible affliction known as “working a desk job.” Even if you love what you’re doing, sitting and […]
Digital Marketing
What To Do If Your Website Traffic Is Down
You’ve noticed a dip in website traffic. Your email marketing, social media and content strategy are all on target, so what’s causing a decrease in visits, and what do you do? First thing: Don’t panic. Keep in mind that Google updates its algorithm between 500 and 600 times per year — and that doesn’t even include the major […]
10 of the Best Brands on Snapchat Right Now (And Why They’re So Great)
It used to be that Snapchat was seen as a platform geared mostly toward teens and pre-teens. But over the last several years, Snapchat has added features and made changes that have helped to move it into a much broader space. No longer are they a niche photo-messaging service — they’ve become an established media platform valued at over […]
How to Become a Better Public Speaker: The Unlikely Exercise That Helped Unlock My Potential
In the early days of HubSpot, I wore a lot of different hats — some of which fit me pretty well. How did I know this? Well, I started getting more and more offers for speaking engagements. People wanted to hear from me. And when your company wants you to be a public-facing spokesperson for […]
8 Reasons Super Specialized Companies Should Embrace Inbound
“People don’t shop for our products online.” I can’t tell you how many times I’ve been told this by sales and marketing leaders at B2B companies that make obscure, highly complex technology and products. They tend to resist inbound marketing and lead generation because they don’t make “click to buy” products. Most have expensive custom products […]
