Digital Marketing

This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Dear Journalists, It’s me, PR. I wanted to write to you today as someone who has read countless articles on

This is the part where I tell you how bleak it is to be an email marketer. Crowded Inboxes. New ways to filter. Tougher deliverability standards. These are all reminders that anyone who’s sent a marketing email in the last decade doesn’t really need. We all know the story. Good email marketing is tough and […]

Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact — especially when you’re just getting started. So, what’s the recipe for high-impact […]

Mom, I know you might have freaked out a bit when you read that headline. But don’t worry! The whole “Say ‘Yes’ to Drugs” bit isn’t me advocating for drug use: I’m just making a tongue-in-cheek reference about pharmaceutical marketing messages. Ultimately, pharmaceutical companies do want consumers to say “yes” to drugs — their drugs.

As marketers, we constantly hear about the importance of closing the loop on our marketing campaigns — but that doesn’t just mean tracking to see how many views, clicks, and leads they generate. To truly prove your department’s worth to your CEO, you’ve got to also report on the one metric that they care about: […]