Building Relationships while Building Brands
As a marketer, you probably spend a lot of time thinking about how to promote and distribute the content your team creates — which includes social media outreach. After all, you know that by tapping into the right social networks and key influencers at the right times, you can expose your content to a wider audience. But […]
This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post. There’s a common mistake both young professionals and expert contributors fall victim to when coming up with ideas. It’s known as the Einstellung effect — when a person defaults to a known solution rather than a novel or optimal way […]
This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales. So you landed the interview. Congratulations! You’re one step closer to your dream job. But before you drop the mic, let’s make sure you’re ready to nail that interview. I know it’s tough to carve out a couple hours to […]
Once upon a time, I worked as a freelancer. It was enlightening, thrilling at times, but also extremely tough. And it wasn’t until later on in my career that I realized just how much marketers depend on contractors. Freelance designers, web developers, copywriters, video editors, SEO specialists, PR consultants, or translators — all of these folks play […]
This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales. In the words of Grace Hopper: “You manage things. You lead people.” The difference between managing and leading might seem fuzzy to managers, but it’s crystal clear to their direct reports. Think about it: Would you rather be told […]
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