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23 Better Alternatives to the “Just Checking In” Email

This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales. “Just checking in” emails are the worst. If you’re sending an email, it’s obvious that you’re checking in. You don’t need to say it again. Plus, “just checking in” emails don’t provide any value to buyers. They don’t care that you […]

Emotional Advertising: How Brands Use Feelings to Get People to Buy

This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post.  Ads that make people share and buy can usually be summed up in one word: emotional. That should be no surprise. Studies show that people rely on emotions, rather than information, to make brand decisions — and that emotional […]

5 Reasons Small Business Owners Adopt Ecommerce

You can set your small business apart in several ways, from your brand to the quality of your products. Still, even if you’re the top small business in your city, your audience is limited. How can you grow beyond the borders of your town?  Now you’re probably considering an ecommerce option for your company. As […]

How to Fall in Love With Writing Again

“I’m sick of this.” “I hate this.” “Not again.” “Can’t stand it!” “I’m gonna quit.” If you’ve ever thought — or said — those things about writing, you’re not alone. I’ve experienced those thoughts. As someone who writes a lot, I get it. After a while, you get sick and tired of writing. You just […]

How Stressed Are You Right Now? [Flowchart]

In small doses, stress can actually be an important part of our lives. It can motivate us and make us more productive. And, once it’s over, we might come out of that stressful situation all the better for it. Too much stress, though, can be detrimental to your health, happiness, productivity, and relationships. So what’s that healthy balance between being too […]