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7 of the Best Pieces of Free Video Editing Software

Not sure if video marketing is worth your time? Here’s an eye-opening statistic for you: According to Aberdeen, businesses that use video grow revenue 49% faster year-over-year than businesses that don’t. Still not convinced? Here’s a SlideShare presentation with more stats that illustrate the importance of video. Of course, even if you are completely sold […]

Safety First: The Basics of Website Security for Ecommerce Retailers

For ecommerce retailers, website security is the cornerstone of a successful online business. Why? It’s simple: people only want to give their money and their business to companies and organizations that they can trust. If a retailer has an insecure website, then, all other marketing and inbound efforts simply won’t bring results. Here, we run […]

The Top 3 Ways to Use User-Generated Content in Ecommerce

Social proof is essential to any marketing strategy. User-generated content (UGC) in the form of customer reviews and pictures addresses the ecommerce pain point of uncertainty that affects shoppers and store owners alike, while providing social proof.  Shoppers sometimes hesitate to buy online because it can be difficult to gauge information about the fit and quality of […]

8 Mistakes Even Professional Content Writers Make (And How to Avoid Them)

I’ve done a lot of dumb things as a writer. But that’s okay. Mistakes are the best way to learn, right?  When we make a mistake once, we usually don’t make it again. And the less time we have to spend correcting our mistakes, the more time we have to actually get things done.  I’ve outlined […]

How to Get More Out of Your Google Adwords Campaigns [Infographic]

As an inbound marketer with only so much budget to spend on pay-per-click advertising, you want to get the most bang for your buck. That’s why many marketers are choosing to spend a portion of that budget on Google AdWords. With over 2 billion searches every single day, Google is by far the most used search engine on […]