Building Relationships while Building Brands
What if you could make your marketing more relevant, more remarkable, and more relatable to your potential customers? Well, user-generated content can help you do all that. By facilitating interactions between your current and future customers, you can increase the authenticity of your marketing. Amplifying your customers’ experiences, beyond helping you retain your current customers, can […]
Have you ever seen something in the window of a shop that you just had to have — and then bought it immediately? In most cases, that’s not how purchases are made. (And thank goodness, otherwise many of us marketers would be out of a job.) Most of the time, before becoming a customer, a person will […]
Not too long ago, my alma mater asked me to give a talk about “what comes next” after business school. I was to address a group of MBA candidates about the discomfort of figuring out what to do with this fabulous new degree, and how to embrace the path to leadership. And in the process […]
While no two organizations are created equal, the motivations behind joining one often are. By understanding what draws new members in—and just as important—what keeps them there, nonprofits can better understand where to allocate their marketing time and resources. Take a look at this infographic from abila’s Member Engagement Study, to see what universal truths members share across organizations. […]
When I made my start in the working world, I believed a terrible lie about my inbox. I thought that the best employees respond to emails immediately. So of course, I prided myself on replying to emails quicker than any of my coworkers — even if that meant dropping whatever important task I was supposed […]
Serving Myrtle Beach, the Grand Strand & clients nationwide
Serving small to medium businesses, corporations, and nonprofits nation-wide, online and in the Carolinas. Our key digital marketing services include SEO, PPC, Email Marketing, Social Media Marketing, Lead Generation, Marketing Strategy, CRM, and Marketing Automations. We also offer full creative, design services, and traditional services such as collateral design and direct mail marketing.
