Since content (quality content!) plays an important part in a lot of marketing and branding initiatives, it’s always a great idea to think of wider concepts for creating that content. Rather than trying to anticipate the content your business needs to create one piece at a time, an effective approach is to go wider with […]
content marketing
Help Thy Client – Content Marketing 101
When you Write, you’re Right. Okay, the title is more clever than it is accurate, but I wanted to start this introduction to content marketing off with how it’s an attainable strategy for businesses, before I talked about how its not as easy as you think. As it implies, content marketing is about the creation […]
Product Crunch – AddThis Content Distribution Tools
Quick Way to Give your Content Legs Never spend time and effort (and money!) on anything unless you have an endgame and a follow through strategy to match that endgame. That goes doubly for the quality content you generate (and should be generating) for your business. Now more than ever search engines (particularly Google…SEE Hummingbird […]
