As a business owner, you understand the significance of data analysis in your marketing campaign. Google Analytics has been a trusted tool for this purpose for many years. Recently, Google transitioned from Universal Analytics to Google Analytics 4 (GA4), causing a stir in the digital marketing industry. In this article, we will delve into what […]
Analytics
Help Thy Client – How To Assess Your Business
Choosing the Path to Success… ..is not a random option. As this week’s theme (Alice in Wonderland) suggests, your desired destination determines the road you take and path you travel to reach that destination. So determining your goals, your mission, your business’s purpose…all the way down to the brass tacks of what are your loss-leader […]
Help Thy Client! – Tracking the Data: A Beginners Guide
Getting Started with Google Analytics Welcome to the first blog post in a series we are calling Help Thy Client. Think of this ongoing series as our Frequently Asked Questions, where we touch on those topics that clients most often ask about. Today post is about Google Analytics, probably the web’s most use data analysis […]
