This is a sample with illustrative data. The business below is fictional
and every number is invented to show the format — any resemblance to a real company is coincidence.
This is the handover document every site we build ships with: what was launched, what it measures,
and what you now own.
Website Launch Report
Prepared for: Pelican Point Outfitters (fictional example) · launched July 28, 2026 · measured 7 days after go-live
The launch in three numbers
1.4slargest contentful paint on a mid-range phone over 4G — the number Google actually grades
0broken links or unmapped redirects from the old site — 214 old URLs, all accounted for
100%of key pages passing WCAG AA contrast and keyboard navigation checks
What we measured, and on what
Lab scores are easy to game, so the numbers below come from a throttled mid-range Android device
on a simulated 4G connection — roughly what a customer standing in a parking lot actually has.
Desktop numbers are better across the board and are less useful, so we lead with the honest one.
| Measure | Result | Threshold | Status |
|---|
| Largest Contentful Paint (LCP) | 1.4 s | Good under 2.5 s | Pass |
| Interaction to Next Paint (INP) | 112 ms | Good under 200 ms | Pass |
| Cumulative Layout Shift (CLS) | 0.02 | Good under 0.1 | Pass |
| Total page weight, homepage | 640 KB | House standard: under 1 MB | Pass |
| Contrast & keyboard access | 28 of 28 templates | WCAG 2.2 AA | Pass |
Core Web Vitals thresholds are Google's published field-data grades (LCP under 2.5 s,
INP under 200 ms, CLS under 0.1 — source: web.dev/vitals). Accessibility criteria are WCAG 2.2
level AA. We re-measure at 30 days, because a site gets slower the moment people start adding to it —
that is what Website Care is for.
Launch checklist — the boring part that decides whether a rebuild costs you traffic
- Redirect map shipped. 214 old URLs mapped one-to-one; 9 dead pages consolidated to their best replacement rather than dumped on the homepage.
- Analytics live before go-live. GA4 and Search Console verified, and the three real conversions (quote form, phone tap, store locator) firing and tested.
- Structured data published. Organization, LocalBusiness and Product JSON-LD validated — the machine-readable version of who you are, for search and AI answer engines.
- Forms tested end to end. Every form submitted from a real phone; notification and autoresponder delivery confirmed, not assumed.
- Mobile pass on real devices. iOS and Android, small and large, plus one deliberately old device.
- Search Console clean. Sitemap submitted, indexing requested, no coverage errors on day seven.
- Backups and SSL confirmed. Certificate valid, nightly backup verified by restoring one.
- Access handed over. Hosting, domain, CMS admin, analytics — all in your name, documented in the handover sheet below.
What you own, in writing
Your domain registration, your hosting account, your CMS administrator login, your analytics
properties, your content and your images — all in your name, listed with credentials in the
handover sheet delivered with this report. The site runs on standard, open technology, so it is
portable: if you ever move on, you take a working website with you rather than an export file that
needs rebuilding. Nothing here is held as leverage.
The first 30 days
- Re-measure Core Web Vitals with real user data once traffic accumulates — field data beats any lab score.
- Watch Search Console for coverage errors and ranking movement on the 12 pages that changed URL.
- First content queue: the two service pages the old site never had, plus the FAQ block the sales team asked for.
- Care handover: monthly updates, backups and the small-change queue start on the first of the month.