Prepared for: Pelican Point Outfitters (fictional example) · Pro · July 2026 · delivered August 4
Google carries the weight here, and deliberately so — it feeds search, maps and the AI assistants people increasingly ask for a recommendation. The others are maintained rather than pushed.
Three unhappy reviews out of thirty-one is a normal month for a busy seasonal business, and a month with none at all would be worth asking questions about. All three were answered; two of the three named the same thing, which is in the themes section below.
4.1 to 4.6 over the year, and note April. A staffing gap over the spring-break weekend produced four hard reviews in nine days and the average took five months to recover. A trend line that only goes up is a trend line that has been drawn rather than measured — and the shape of that dip is the best argument there is for volume: the more real reviews you carry, the less any single bad week can move you.
| Item | When | Detail | Status |
|---|---|---|---|
| Review requests sent to every completed rental and tour | Jul 1–31 | 214 sent, 31 converted (14.5%) — everyone asked, in the same words | Done |
| Responses drafted and posted after your approval | Ongoing | 30 of 31, median 5h 20m from review to reply | Done |
| Flagged a review as a competitor post | Jul 12 | Evidence submitted — Google declined the request; the review stands | Declined |
| Listing corrections across the directories | Jul 15 | Apple Maps suite number and Bing Places hours resubmitted; Nextdoor claim started | Done |
| Holiday hours set for the July 4 weekend | Jun 27 | Three directories updated ahead of the weekend | Done |
| Response templates drafted for weather-cancellation complaints | Jul 22 | After the second review naming the same issue — for your review, not auto-sent | Done |
| One review still awaiting your input | Jul 30 | J. Whitfield, 3★ — a double-charge dispute. Anything touching a customer's money goes to you before it posts | With you |
The declined flag stays on this report on purpose. A removal log with no refusals in it has been curated — platforms remove reviews that break their published policies, and they refuse the rest. Anyone who tells you a genuine negative review can be deleted is describing something they cannot do.
Reviews are the cheapest customer research you will ever get. Four people describing the same twenty minutes of your process is worth more than the star that came with it — and it is the reason this section exists rather than just a rating chart. To be explicit about the rules we work inside: every one of the 214 requests went to every customer, with no filtering by who we expected to be kind, no incentive offered, and no request that anyone mention a particular member of staff. That last one is a named violation of Google's policy and it is standard practice in this industry.
Every Reputation Management engagement gets this report monthly, written by the person doing the work. Your profiles, your reviews and your customer list stay in your name throughout — including if we part ways. Questions about yours take a reply, not a meeting.
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