Southern Tide Media Sample report

This is a sample with illustrative data. The business below is fictional and every number is invented to show the format — any resemblance to a real company is coincidence. This is the report our email clients receive after each campaign and at the end of each month, filled with your real sends, your real revenue and the actual work done on your list.

Email Campaign & Flow Report

Prepared for: Pelican Point Outfitters (fictional example) · July 2026 · delivered August 4

The month in three numbers

$18,940revenue attributed to email — click-based, 7-day window, reconciled against store orders

4campaigns sent, plus six automated flows running continuously

0.04%spam-complaint rate — Google's ceiling is 0.30%, and we hold clients under 0.10%

What happened, in plain English

July was the end-of-season clearance month and the calendar was built around it. The two clearance campaigns did the heavy lifting; the mid-month restock announcement underperformed and we've said why below rather than quietly leaving it out. On the automated side, the cart-abandon sequence remains the single most productive thing on your account — it earned more on its own than three of the four campaigns combined, which is the usual shape and the reason we spend review time there first.

One flag worth your eyes: your list grew 4.1% but the unengaged segment grew faster, so we started the sunset sequence on contacts who haven't opened in 180 days. That will shrink the list on paper. It is the right trade — inbox placement follows engagement, and a smaller list that lands beats a bigger one that doesn't.

Campaigns

Sent	Campaign	Delivered	Click rate	Attributed revenue	The story
Jul 8	Clearance opens early for subscribers	11,842	3.9%	$4,310	Best performer. Subscriber-only framing beat last year's public version on clicks and on revenue per send.
Jul 15	Restock: three bestsellers back	11,780	1.1%	$610	Underperformed. Sent to the whole list when it should have gone to the segment that had viewed those three items. Our miss — repeat is segmented.
Jul 22	Clearance, final markdown	11,690	3.4%	$3,880	Subject-line A/B: "Last markdown of the season" beat "Final clearance — up to 50% off" by 22% on clicks.
Jul 29	Autumn preview + season-pass reminder	11,455	2.2%	$1,240	Soft-sell placeholder before the autumn calendar. Did its job; not expected to carry revenue.

Revenue is click-attributed on a 7-day window and reconciled against your store's actual orders before it appears here. We report clicks rather than opens because Apple Mail Privacy Protection pre-loads images and inflates open rates — an open number is a diagnostic, not a result. Our fee is a flat rate and never a percentage of this figure, so nothing here can be gamed in our favor.

Automated flows

Flow	Entered	Attributed revenue	Share	Change this month
Cart abandon (3 emails)	612	$3,090	34%	Second email rewritten around the shipping-cost objection; revenue per entry up 19%.
Welcome series (3 emails)	431	$1,990	22%	No change. Holding steady — left alone deliberately.
Winback, 90 days (2 emails)	288	$1,360	15%	Offer swapped from 10% off to free shipping; slightly better margin, same conversion.
Post-purchase (3 emails)	504	$1,270	14%	Added the care-guide email at +7 days. Early, but review requests are up.
Browse abandon (2 emails)	1,104	$730	8%	Under review. High entry volume, low return — likely firing too soon after the view.
Sunset / suppression (1 email)	1,860	$640	7%	Started July 21. Re-engaged 96 contacts; the rest move to suppression in August.

Deliverability & list health

99.1%Delivered to the inbox rather than bounced or filtered

0.04%Spam complaints. Ceiling is 0.30%; our internal limit is 0.10%

0.31%Hard bounces after cleaning. 41 addresses removed

1,860Unengaged 180+ days — entering sunset. Watch this next month

SPF, DKIM and DMARC all passing on your own sending subdomain; DMARC policy is set to quarantine with alignment passing. One item still open: BIMI is not configured, because the verified mark certificate it requires costs real money for a modest branding gain — your call, and it stays on this report until it's decided either way. Complaint and placement figures are read from the mailbox providers' postmaster data, not from the sending platform's own dashboard.

What we changed this month

The work, itemized — if a month's log were ever empty, you should fire us.

July 2 — list hygiene pass. 41 hard bounces and 118 role addresses removed; 1,860 contacts identified as unengaged for 180+ days and queued for the sunset sequence.
July 8 — clearance campaign produced and sent. Design, copy, proofing, rendering test across Gmail, Outlook.com, Apple Mail, Yahoo and dark mode, plus the plain-text fallback.
July 11 — cart-abandon email two rewritten. Reframed around shipping cost after support flagged it as the most common reason people bail. Revenue per entry up 19% over the following three weeks.
July 15 — restock campaign sent unsegmented. This was our error: it should have gone to the browse-history segment. Logged here rather than buried; the September restock is already built as a segmented send.
July 21 — sunset sequence switched on. First send to the 180-day unengaged segment; 96 contacts re-engaged and stay on the list, the remainder move to suppression on August 20.
July 22 — subject-line A/B on the final markdown. Two variants, 20% of the list each, winner sent to the remainder four hours later.
July 30 — authentication re-verified. SPF, DKIM and DMARC re-checked after your DNS change on July 27; alignment confirmed intact. Spam rate read from postmaster data: 0.04%.

Next month

Rebuild the browse-abandon trigger to fire at 12 hours instead of 4 — the current timing looks premature against the return-visit data.
Complete the sunset cycle and report the post-suppression list size honestly, including the drop.
Build the autumn campaign calendar around your season-pass launch, with the restock send segmented this time.
Decide the BIMI question one way or the other so it can come off this report.

Every email engagement gets this report — after each campaign and again at month end — written by the people who actually did the work, not exported from a dashboard. Losses are in it. Questions about yours take a reply, not a meeting.

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