Folks, I see this issue come up time and time again. It’s like a dating service hookup gone horribly wrong. A client chooses a web development company (sometimes a web design company…and yes the difference isn’t all that subtle) that they THINK are suited to accomplish their goals , they TRY to communicate their needs […]
Help Thy Client
Help Thy Client – Planning your Email Marketing Strategy
The age old question that I hear time and time again from clients is, how often can I email my database? I have to admit, when I get this question, red flags go off. It’s like a relationship in a Woody Allen movie. If you have to ask, then it probably means the romance is […]
Help Thy Client – Building Content based on your Customer’s FAQs
Since content (quality content!) plays an important part in a lot of marketing and branding initiatives, it’s always a great idea to think of wider concepts for creating that content. Rather than trying to anticipate the content your business needs to create one piece at a time, an effective approach is to go wider with […]
Help Thy Client – Content Marketing 101
When you Write, you’re Right. Okay, the title is more clever than it is accurate, but I wanted to start this introduction to content marketing off with how it’s an attainable strategy for businesses, before I talked about how its not as easy as you think. As it implies, content marketing is about the creation […]
Help Thy Client – How To Assess Your Business
Choosing the Path to Success… ..is not a random option. As this week’s theme (Alice in Wonderland) suggests, your desired destination determines the road you take and path you travel to reach that destination. So determining your goals, your mission, your business’s purpose…all the way down to the brass tacks of what are your loss-leader […]
