In content marketing today, quality is more important than ever. Reputable marketers need to produce content that is well written, highly researched, data-backed, and visually engaging. To gain the attention of smart algorithms and smarter people, that content might need to be on the longer side, too.
Inbound Marketing’s Next Industry Disruption: The IT Reseller World
This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. The IT reseller community, consisting of Value Added Resellers and Managed Services Providers community, has been a key channel for technology companies for the last 25 years.
Blogging Metrics: What to Measure, How to Measure It, and How Often
Blogging can feel a bit like a self-fulfilling prophecy at times, am I right? Think about whether this sounds like you: “I know this topic will do well.” Sure it does. Sounds like me, too. Following intuition like this is fine — it’s only when it isn’t
The 50/50 Experiment: A New Approach to Growth Hacking
This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. “What’s the next big idea?” This phrase is all you hear inside the halls of every advertising and marketing agency. Every
Emojis for Dummies: The Essential Translation Guide
I’m writing this post because I’m an emoji dummy myself. I only recently started using them on my iPhone, and after the initial excitement of sending dolphins and whales to my friends (not sharks — there’s a baffling dearth of shark emojis on the iPhone), I started to wonder what exactly some of these emojis […]
