Trends come and go in the world of digital marketing. Some “hot” techniques — like inherently manipulative keyword stuffing and forum profile linking — are snuffed out of practice by improvements to the Google algorithms. But other more benign fads represent great opportunities for marketers to grab attention — that is, if they’re smart about […]
7 Ways to Create Suppression Lists to Avoid Emailing the Wrong Leads
Email marketers spend a lot of time creating lists. Lists by persona, lists by sub-persona, by lifecycle stage, by topic of recent conversion, by number of times they’ve viewed a webpage … You name it, there’s a list segment for it. All of these list segments give us a way to whittle down our databases […]
The Anatomy of a Corporate Content Team: 5 Models Your Brand Can Follow
Every organization is in the media business now, which means there’s a growing number of corporations that are building out full-blown newsrooms.By producing original journalism, these organizations establish themselves as industry thought leaders, supplement income with an advertising revenue stream, and get discovered by the people who will eventually become customers. Brand journalism isn’t just […]
7 Current Design Trends Every Marketer Should Know
Truthfully, not all of us have the best design chops — but that doesn’t mean we should be in the dark about the latest design trends. While it may not be part of your day-to-day activities, one day, you’ll find yourself dragged into a project like a website redesign. Suddenly, it’ll feel like you’re in a foreign country and […]
The DiSC Assessment: How to Bring Out the Best in Your Management Style
This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. If you’re a manager, you should be very aware of your management style and how it can affect others. Being conscious of the extremes of your behavioral type will allow you to work more effectively […]
