Know what’s scary? Figuring out Halloween costumes for work. You’ve gotta strike the right mix of work appropriate and creative — nothing that would freak out HR (or your coworkers with more delicate sensibilities). While the stress of coming up with a costume is enough to make you just show up in your regular attire, […]
How to Give Negative Feedback Without Sounding Like a Jerk
Whether you just took on your first managerial role or are a long-time exec, dishing out criticism to a colleague is never easy. It’s a lot like going to the dentist — painful and you can’t wait until it’s over. The funny thing is, as much as we all dread giving or getting negative feedback, […]
9 Examples of Extraordinary Infographics From 2014
This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Done right, infographics are powerful tools that marry intuitive design with compelling data. They’re intended to present information quickly and clearly — but often, they fall flat. How do you make sure yours doesn’t? While there’s no specific formula […]
Free Ebook: How to Master Personalized Marketing
Before the rise of inbound marketing, traditional marketers often focused on broadcasting their messages to as wide of an audience as possible. Their tactics were expensive, interruptive, and, perhaps most egregiously, untargeted. This antiquated, one-size-fits-all approach to marketing didn’t take into account who the target audience actually was. People weren’t seen as individuals — individuals […]
How to Write a Darn Good Sentence [SlideShare]
Literary theorist and legal scholar Stanley Fish wrote, "The skill it takes to produce a sentence, the skill of lining events, actions, and objects in a strict logic, is also the skill of creating a world." Remarkable writing isn’t just for academics and authors; it’s a fundamental skill for marketers, too. The "remarkable" part is where […]
