Remember when Gmail unveiled the new inbox tabs layout? Marketers freaked out. Suddenly marketing emails were relegated to an off-the-beaten-path folder where lots of people thought they would rot forever. Well, Google’s ready to tug on our marketing heartstrings again. Two days ago, they started rolling out a brand new mobile and web app called Inbox. […]
How to Annotate a YouTube Video [Quick Tip]
Ever wondered how to make those clickable buttons that show up on some YouTube videos? Wonder no more — I’m here to teach you how. Why? Because little annotations that prompt viewers to "Subscribe" or "Follow us" or "Click here to learn more" encourage them to actually engage and interact with your content — and […]
How to Lead Your Team Through a Crisis
This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. It’s relatively easy to lead a team when things are going well. But what separates good leaders from great leaders is how they guide their teams when the chips are down. I had the chance to […]
7 Ways to Improve Your Relationships With Tough Clients
This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. I recently wrote a piece on bad clients and the bad attitudes of agencies. In writing it, I was reminding myself as much as anyone else that clients who are willing to pay for expertise to solve important business challenges are […]
12 Data-Backed Tips to Increase Your Conversion Rate on Twitter [Infographic]
By now, most marketers know that Twitter isn’t just a great medium for creating and reinforcing your brand image — it’s also a tool for reaching fans of your business who can become leads (and, ultimately, sales). But simply knowing that Twitter can make you money isn’t enough: Marketers need to be armed with the best […]
