Early morning conference calls. Urgent emails on your day off. Email notifications when you’re just hopping into bed. Thanks to technology, we’re always connected to work — even when we don’t want to be. But when it comes to working from home, that same connectedness that can drive you crazy can actually be a luxury. Telecommuting has […]
A Simple Trick for Getting More Email Subscribers From Guest Posts
As part of my 2014 goal to gain 50,000 new subscribers, I set out to find a better way to do guest posting. I was already using tools to making it easy for anyone to sign up to my newsletter via my own blog, but I needed to find a way to make it easier […]
43 Bright Ideas for Promoting Your Lead Gen Content
So you just created a piece of content for lead generation — congrats! While it’s tempting to go and celebrate, you’re not done just yet. You can’t just put a piece of content up on your website and hope that people will find it — you’ve got to actively promote it to your audience. But that’s where […]
7 Easy-to-Fix Mistakes You’re Making With Your Personal Brand
When you sign into LinkedIn every morning, what do you see? You see that flag icon in the upper right-hand corner of the site (unless you’re on mobile, in which case it’s on the left-hand side), and it’s red. But when you click through, the notifications aren’t about you. Sure enough, another one of your […]
Everybody Loves Zombies? How the Undead Helped Build a Burger Empire
My boss was in Des Moines, Iowa a couple weeks ago, and sent me this message: Subj: Zombie Burger Bringing you the menu from that zombie burger place. Such a cool content story. The co-owner’s childhood dream was to one day open a zombie themed restaurant. Three years in they’ve sold 1 million burgers! There is always […]
