Who knew a single agreement could make such a difference for marketers? Not me. Well, at least not until we analyzed 175,000 answers submitted to HubSpot’s 2014 State of Inbound survey and saw something that surprised us: the purse-loosening properties of a Service Level Agreement, or SLA. For those unfamiliar with sales/marketing SLAs, they generally work […]
8 Must-Have Tips for Writing Landing Page Copy That Converts
Conversion copywriters — the people who write landing page content that converts readers and delivers sales — are wonderful human beings. Their writing pulls in readers, generates conversions, and ultimately produces buckets of cash. Wouldn’t you like to have that skill?
Is Social Selling All Hype? [Data]
This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. In our recently released research report The State of Inbound 2014-2015: Sales Edition, we asked salespeople to weigh in on their top priorities for the coming year.
How to Create a Facebook Business Page in 5 Simple Steps [Tutorial]
It’s no longer a “good idea” for most businesses to be on Facebook. With 829 million people actively using Facebook every day, it’s become a go-to component of almost any inbound marketing strategy. Thing is, as more and more Facebook features change, so does the process of setting up a Page.
The Evolution of Language: How Internet Slang Changes the Way We Speak
Every year, hundreds of new words and phrases that come from internet slang are added to the dictionary. Some of them are abbreviations, like FOMO (Fear Of Missing Out) and YOLO (You Only Live Once). Others are words that have been stretched into more parts of speech than originally intended — like when “trend” became
