Imagine that you’ve been invited to the birthday party of a distant cousin you haven’t seen in over a decade. You know her age, gender and what she does for a living, but not much more than that. With this information, how will you go about buying the perfect birthday present for her?
It’s Time: How to Prep Your Email Marketing for the Holiday Season
It seems like we only just unpacked our fall sweaters, but believe it or not, it’s time for marketers like us to think jingle bells, not jack-o’-lanterns. While consumers are prepping their candy bowls for trick-or-treaters, we should be pouring ourselves a hearty glass of eggnog and planning out our holiday email campaigns. Email continues to […]
Why You Should Measure New and Mature B2B Blogs Differently
With blogging, success doesn’t happen overnight. I know, right? How many times have you heard that little nugget of blogging wisdom? But seriously — a B2B business blog is a huge time investment. It can take a while before you’ve grown it into a truly valuable marketing asset.
The Introvert’s Guide to Successful Negotiating
For most of my life, I’ve pictured myself as an extrovert. When I was very young, I frequently got in trouble for talking very very very loudly to my peers. I played lots of team sports, and relished in the social interactions they brought me. My idea of a relaxing night was to invite a […]
Why We Need to Tell the Truth About Marketing
Quite often when I’m on stage giving a keynote, I include a slide to encourage the audience that says the more content you create the easier it becomes. What I’m trying to explain to the audience is that no one starts out as a great photographer, writer, or filmmaker. We all start at zero and […]
