Back-to-school season is here, and it’s bigger than ever. In the U.S., 17.2% of the entire year’s retail sales happen during back-to-school shopping. That’s a cool $828 billion dollars annually. But, there’s a big way that the back-to-school season differs from the holidays – discounts. 46% of shoppers said that price is one of their […]
A Simple Guide to Building a Successful Loyalty Rewards Program [Infographic]
Did you know that the top 20% of your current customers contribute 70% of your total sales? How about that keeping a customer costs 3–10X less than acquiring a new one? There’s a lot to love about customer loyalty programs, from higher retention rates to the likelihood they’ll spread the word about your business with their […]
How 6 Little-Known Athletic Brands Are Changing the Face of Fitness
When every new knick-knack on the block is labeled “disruptive” within an hour of its launch, how do we know if something actually breaks new ground? The fitness industry is a perfect case study for real innovation. Estimated to be the next trillion dollar market, it‘s proof that people are more than willing to shell […]
How to Write a Marketing Resume Hiring Managers Will Notice [Free Templates + Samples]
It’s ironic, but despite knowing how to sell products and services, so many marketers have a hard time selling themselves. It can often be difficult to turn the spotlight inward, but creating a standout resume is a skill all marketers need to perfect if they want to grow their career. If you’re a marketer whose […]
The Guide to User-Generated Content: A Playbook for Ecommerce Marketers [Free Guide]
What if you could make your marketing more relevant, more remarkable, and more relatable to your potential customers? Well, user-generated content can help you do all that. By facilitating interactions between your current and future customers, you can increase the authenticity of your marketing. Amplifying your customers’ experiences, beyond helping you retain your current customers, can […]
